In response to the Treaty Principles Bill, Lush Aotearoa has launched a new soap for their “Together for Te Tiriti” campaign with ActionStation.
Jessielee Pearce of Ngāpuhi, Ngāruahine, and Ngāti Hine is the advocacy and activism executive for Lush Aotearoa and Australia.
Pearce said the company wants to amplify the messages of grassroots activists.
“We’re also encouraging our community to come into the store and sign the Ngāti Whakaue rangatahi-led petition calling on the New Zealand government to honour Te Tiriti o Waitangi and stop the treaty principles bill," Pearce said.
He mea tautoko i te tino rangatiratanga
Ko ngā taera o te hopi nei, he mea tiki ake i te kara tino rangatiratanga, e tautokohia nei e Linda Munn, tētahi o ngā kaituitui i te kara nei. Ko ngā hua katoa ka whakawhiwhia ki ActionStation e rere ai te mana tiriti.
“We have a goal of leaving the world ‘lusher’ than what we found it and at the heart of that it’s the planet, it’s people, it’s animals, so social justice issues are really at the core of what we do,” Pearce said.
Nō te tau 1995, kua kaha rawa tā te kamupene nei whakawaha i ngā take huatika pāpori, ngā mōtika o te hunga takatāpui, ā, nō mua tata ake nei hokona ai he hopi mereni wai, e tautoko ana i ngā kaupapa oranga hinengaro mō ngā tamariki i Parihitini.
E kawe tonu nei i ngā take Māori ki te ao
The campaign was led by Lush’s Māori working group, which Pearce formed two years ago when her job was created to ensure it wasn’t just her voice alone speaking for Māori.
Pearce also set up a First Nations group in Australia to ensure their Indigenous people are consulted on matters concerning them.
Hei tā Pearce, mā Te Tiriti o Waitangi e whai wāhi ai a Lush ki te mahi i āna mahi pakihi i Aotearoa. Ka mutu, e tika ana me noho mai rātou hei hoa tiriti pai mō ngā whakareanga kei te pihi ake nei.
